I translate complex ideas into functional eye candy.

After years of navigating both freelance and in-house roles, I established Sugarlord Designs Inc. as a dedicated practice. This shift allows me to move beyond standard execution and focus on specialized visual identities and information design.

When I'm not designing, I'm usually dissecting the latest in tech & cinema, or out touching grass (calisthenics, cycling, and hiking).

I hold a Bachelor of Design from OCAD U (Class of '22, Distinction) and am currently pursuing post-graduate studies. While visual identity is my first love, my work is driven by a constant pursuit of clarity in a chaotic world.