About the project

A fresh look for On Tour

Atlassian On Tour required a modern visual system to match its evolving global destination theme. Drawing inspiration from vintage aviation graphics, luggage tags, and travel posters, I gave the event a fresh, highly adaptable look.

The primary goal was to create a cohesive, exciting experience for attendees across multiple international cities. I designed the core visual identity to feel dynamic and energetic, while remaining firmly rooted in Atlassian's overarching brand standards. This approach ensured that the event branding felt locally relevant across regions while remaining globally unified.

A cohesive visual language

Designing for a global event means building a flexible framework that works seamlessly across diverse regions and physical formats. I translated the initial thematic idea into a complete, scalable identity system covering everything from digital promotions to large-scale environmental graphics.

I focused on creating modular design assets that local teams could easily adapt for their specific city requirements without compromising the overall quality. The final result is a visually distinctive identity that flexes easily across all touchpoints and aligns strategically with the core mission of the global tour.

the results

Turning an idea into a complete identity

The final identity successfully bridged the gap between a playful travel theme and a professional corporate event. By establishing clear guidelines for typography, color usage, and graphic motifs, I provided a reliable toolkit for the broader production team.

This comprehensive, scalable identity ensures every attendee experiences the same level of polish, regardless of the city. Ultimately, the project demonstrates my ability to manage complex, multi-touchpoint brand rollouts and deliver creative solutions that are both visually engaging and highly practical for fast-paced execution.