Paid Ads Tooling

An integrated, customizable ad toolkit for Atlassian’s brand refresh.

marketing
paid ads
templates
UX design
1K+
Unique template configurations.
64%
Ads shipped leveraging strictly out-of-the-box configurations.
14K
Ads generated by external partners leveraging the toolkit (FY2026).

Banner AD Sizes

About the project

Built to scale

I designed Atlassian's paid ad template, comprising several Figma components in our tooling library. The full set includes standard, statistic, and quote content types, formatted into a range of approved themes and colorways. It provides a reliable starting point for ads across various channels.

Before this overhaul, designers had to manually track constantly changing paid ad guidelines. I built this toolkit to simplify that workflow and significantly reduce production errors. By ensuring templates can be easily customized using only Figma component properties, this update removes friction from file setup and handoff.

Old (ADG3) banner ads

Designers had to manually track constantly changing paid ad guidelines.

Refreshed banner ads

Easily customized using only Figma component properties, this update removes friction from file setup and handoff.

The toolkit

Convenient consistency

The final toolkit is a streamlined, modular system that saves hours of production time and keeps brand marketing perfectly aligned. By shifting the heavy lifting to Figma component properties, I empowered the broader team to generate channel-specific assets rapidly without worrying about breaking brand rules.

This system supports standard, statistic, and quote content types across a range of approved themes and colorways. Ultimately, it turns convenience into a tool for consistency, ensuring that freelance contributors and full-time designers alike can produce high-quality deliverables efficiently.

A streamlined, modular system that saves hours of production time and keeps brand marketing perfectly aligned.

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©‎ Ola Oyenuga
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