Rovo Refresh

Creating a unified visual language for Rovo, Atlassian’s AI-powered brand ecosystem.

logo design
illustration
branding
50+
Stakeholders aligned on the visual foundation I authored.
1:1
Concept to ship with full integrity; selected over agencies.
340
Logo assets shipped in 5 days.

Logo family

About the project

Shaping Rovo’s
visual language

Rovo is Atlassian's AI-powered ecosystem, and it requires a unified visual language to match its technical capabilities. I was tasked with shaping a scalable identity that bridges creativity, clarity, and the product's intelligence.

From early visual exploration to the final executive rollout, every step of my process focused on establishing a credible and highly adaptable look and feel. I wanted to ensure the brand felt approachable yet distinctly innovative. This involved defining core visual rules that could easily flex across digital platforms, marketing materials, and internal communications.

I shaped a scalable identity that bridges creativity, clarity, and the intelligence behind the product.

Brand positioning matrix

Before
After
Purple
Saffron
Lime
Blue
Twinkle
Large
Small

the process

From strategy to visual system

Moving from the initial strategy to a concrete visual system required creating robust rules that could span multiple brand touchpoints. I designed a comprehensive framework that translates the core concepts of AI into a tangible design system.

This included defining color applications, typographic hierarchy, and structural layouts that feel native to Atlassian while standing out as a new offering. By building flexibility directly into the guidelines, I made sure that other designers and agency partners could easily adopt the system and maintain brand consistency across all future campaigns.

My work directly shaped the design patterns for Rovo and AI experiences, documented at atlassian.design.

the results

A lasting mark on Atlassian’s brand

This end-to-end identity design went beyond marketing; it became the visual foundation for the core product. My framework directly shaped design patterns for Rovo and AI experiences, documented at atlassian.design.

The success of this project highlights my ability to build cross-functional design systems that bridge marketing and product design. By delivering a complete toolset, I helped reduce the time needed to launch new initiatives, proving effective for both in-house execution and external client work.

Other projects:

Got a vision?;
Send a brief.
Click to email me a brief
Talk soon!
©‎ Ola Oyenuga
Ver 1.1
Homemade with
Thank you
Looking forward to working with you!
Oops! Something went wrong while submitting the form.